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Source: Unsplash
Technological Perspectives
It will apply web design principles such as User Interface (UI) and User Experience (UX) design both for the website and the application assuring a responsive design. Digital Downloads for free such as as guides as a form of valuable digital content for students. Interactive Media by creating surveys and quizzes within the app.
Social Networking & Online Communities
The mobile app will serve as a social network allowing the integration of online communities and subcultures like international students in Niagara Region. This will contribute to the cultural exchange within the app and the creation of new subcultures that may influence cultural and social norms.
Content Curation & Algorithm
The website and the app will show curated and relevant content about the city and the international student's life in Niagara. It will prioritize content moderation with a Terms of Use politics or another system that allows moderate the app.
Digital Citizenship
Promote good practices in the digital space is mandatory as the app must be an online safe space that prevents cyberbullying and foster a respectful communication among students.
Social Impact
"This study is relevant as it will contribute to developing an innovative Mobile Application for cultural exchange among international students in the region, benefiting newcomer students, current students and businesses at the same time. This platform might help companies promote their services, and aims to be the go-to place for every student in the Niagara Region. This Mobile App can also serve as a dynamic service along with Let's Talk Niagara Falls." (Ramos, 2025)
Research Objectives
1. Analyze the impact of mobile applications on community integration and cultural exchange.
2. Explore digital platforms and interactive tools used in successful mobile applications
3. Develop the Mosaik Niagara Mobile Application for Community Integration and Cultural Exchange among International Students
4. Design a Digital Marketing and Public Relations Strategy to promote the mobile application launch
5. Evaluate the social impact of the mobile application in the region
Key Deliverables
Mosaik Niagara Mobile App
A Digital Marketing and Public Relations Strategy to promote the launch, including content creation for social media platforms
A Website with information about the city, the project of UniVerse
A research report analyzing case studies, the impact of mobile applications on international students, community integration and cultural exchange, and providing a model or framework for developing these types of apps in other regions of Canada
Infographics and other visual materials
